THC Kills Glioma Cancer Cells - Medical Miracles from Europe

4. April 2008 - Before the interview with the 5th Clinical Conference on Cannabis Therapeutics in Pacific Grove, CA, deputy director of NORML, Paul Armentano talks about new science on Cannabis (marijuana) and the Endo-cannabinoid system in Europe is done, while the American Cancer patients, of whom many tragic cases of brain cancer glioma, look no news of an alternative therapy. Paul refers to the work of Dr. Manuel Guzman, Madrid, has seen the killing THC to brain cancer cells while surrounding ...



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3D Medical Animation: Birth of Baby (Vaginal Childbirth)

www.nucleusinc.com www.nucleusinc.com Nucleus Medical Art's 3D medical animation of the birth of a child shows a time lapse view of labor and delivery during normal vaginal birth in a simplified form with only the mother's skeletal structures and the baby in the womb . Also shown in detail, is the enlargement (dilatation or dilatation) and extinction (dilution) of the cervix during childbirth contractions. Music Prelude from Bach's Cello Suite No. 1 more 3D-medicine, surgery and health of animation from ...



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WellPoint demandó an un ESTADO ENTERO para aumentar sus ganancias

la verdad sobre la Industria de seguro médico y necesitamos su ayuda para hacerlo. Contribuya 25 dólares de hoy para que podamos crear más campañas exponiendo obscena la riqueza de los presidentes de Aetna, Cigna, Humana y WellPoint asegurados y los que han sido abandonados para sus ganancias. ... seguranza médica seguro médico Aetna CIGNA seguridad Brave New Films human and WellPoint asegurados Stephen Hemsley Edward Hanway United Heath Care United Health United Healthcare cuidado illProfit ...



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Casey Calvert Tribute RIP why he died as of 2/27/08

performed acute combined effects of opiate, citalopram and clonazepam intoxication, "according to the just-released results of an autopsy by the Office of the Chief Medical Examiner in Washington, DC The autopsy listed Calvert's death as accidental. Dr. John Mendelson, a pharmacologist at the California Pacific Medical Center Research Institute, told MTV News that "Cases like Calvert are so rare that they are almost non-existent. It is so rare that they did not even put a number and that, [ "19] ...



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The Reconnection & Reconnective Healing - Eric Pearl - Israel

Eric Pearl and Reconnective Healing call great interest from top doctors and health professionals in hospitals and universities worldwide. These include Jackson Memorial Hospital, UCLA, Cedars-Sinai Medical Center, the VA Hospital, University of Minnesota, University of Miami Medical School and the University of Arizona, where he addressed physicians at the request of Dr. Andrew Weil. New research projects are underway at several institutions under the leadership of such ...



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Use New Media and the Internet to Check For Green

They begin the search for a "green" home. " They know a bit: check water to examine the insulation to the attic that are windows are double pane with argon gas, look for a high efficiency furnace and see if there is a water heater. You also know you need more about what really makes a house get a green home. Where can the necessary knowledge?

The growing green movement has encouraged many improvements to the building of homes. This movement hasled to the growing coverage by the media, to building green homes. Cable networks like HGTV and the DIY channel, have a variety of shows, if a person can learn more about Green Homes, in fact, sponsors a series HGTV, where a green dream house is built. For example, a few years ago, they pointed to a concrete house. Maybe in future they will highlight a number of concrete form insulated house, better known as a famous ICF concrete home.

Other non-building television networks,how are the Discovery Channel, also shows that increasing the amount of green knowledge of the audience. If you really want to get your daughter to a "How have they done this to impress?" show that the viewer, like ICF Concrete teaches. The building experts in the media have been impressed very satisfied with this new building material.

The new age building material looks great, is solid, and gives a great new home insulation. Could be your nine years oldimpressed to see you are a show that features a house with ICF products. Reporters start out in the general media that an ICF home can reduce the carbon footprint of the family.

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Digital Signage - Traditional Media Show More Signs of Weakness, But OOH Ad Networks May Offer Hope

More signs of the uncertain times for the traditional media in this country have emerged in recent weeks.

Belo, the newspapers like the Dallas Morning News added, "the Providence Journal, and the Press Enterprise, and owns and operates 20 TV stations, October 1, it was splitting its holdings into two companies: The New AH Belo Corp., to dedicated to the print properties, and Belo Corp., which runs the TV business.

Then EW Scripps said it wouldA similar path October 16, when it announced that it into two companies: EW Scripps Co., which will consist of about 20 newspapers and local television stations, and the EW Scripps, would be composed from Home & Garden Television, Food Network and break Shopzilla .

Around the same time as the Scripps announcement, McClatchy Co., the third largest newspaper company in the United States, said its quarterly profit fell by 55 percent for the third quarter, a result of aWeakening advertising market.

It is clear, traditional media companies suffer from a significant decline in readership and advertising lineage. Many of the dollars once spent on newspaper ads, increasingly, in the emerging new media like the Internet as media consumers log on to online sources to be routed through their world. Therefore, have separate companies like Belo and Scripps have divisions into independent companies to cordon off the drag on their earnings andShareholder value and interest.

These are some of the largest media companies in the nation. If they are not close to be to put the amendment to the new digital media, it is unlikely any other traditional media companies in a position further down the same path it on without some course corrections along the way.

To be sure, the Internet advertising at a considerable drop from the dollar back to the traditional newspapers, television, radio and magazineAdvertising. Another digital media compete for their share of the ad budget is out-of-home advertising, and particularly of home video advertising on digital signage networks.

End of January, the out-of-Home Video Advertising Bureau (OVAB) was officially launched into life with the mission to contribute to the standards and best practices for the emerging shift of advertisers. It was created by many of the largest-of-home video advertising networks to removeObstacles to the growth of new ad medium.

One of the main tasks of the group is to help advertisers and those who plan to work out-of-home video advertising networks, run-together ", buying and evaluating the effectiveness of these media," said Mike DiFranza, president and general manager of Captivate Network, one of the 10 companies that created the group.

The contrast could not be clearer: On the one hand, many traditional media are scrambling to restructure thethey can decouple business units with the potential to be of the sufferings from the re-allocation of profitable advertising dollars to new digital media. On the other hand, a group like OVAB born to the young medium of the out-of-home video advertising in building the advertising "street cred" that the traditional media to help control long ago.

Although there is a long shot, maybe there is a chance for the traditional media and new media, such as out-of-home video advertising networks,to help each other. Why not integrate the traditional media to out-of-home advertising networks in their media in? Certainly, the ability to produce content for the media, they have to sell the relationships with local companies, both the advertising and secure locations for new signs that well on the net, and they have established research resources to assist in the construction of new audience measurement metrics. Conversely, should be, why not emergingAdvertising markets welcome the participation of traditional media that can support their strengths, to exploit the new medium in its maturation?

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60 minutes Medical marijuana part 1

although this is not my vid .. It is still my side, I do not ask Profanity, can not take the name of the friendly Kiffer worse with bad language.



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Benefits of Mass Media For a Business

Over the past 15 years, dramatically changed the mass media. Improvements in the applications, technologies, changes in consumer needs and an explosion of new media platforms have played a role in this unprecedented development.

Now, a flip can to stay back and forth between multiple web sites on the World Wide Web, 24-hour cable channels and radio programs to business news connection. Access to products and services over the Internet is no longer a complicated issue in today's"informed" views. These changes in the business end of media marketing are just some of the many factors that have so altered the media, it's now managed to be reported and used.

Today, the business communications are not immune to the appeal of mass media. Many companies have already benefited from this type of marketing. If you want your company a niche on the Web Map to create, it is advisable to endeavor to thoughtfully planned media. It's always good to remember that work to communicateis not only a way to advertise products or services for a company in the media or from the public - it can also help a company achieve its programmatic goals without hiccups. Such awareness can help achieve good results when it comes to engaging the public. Giving importance to attractive web design templates and web development sites can be an excellent choice for a company in the long run.

In addition to such campaigns, social networkingWebsites and blogs (short) can blogs are interested to be an excellent opportunities for a company in the creation of awareness about themselves because their products and services. This is mainly because modern day people spend much of their time on these web media.

The proximity to optimal marketing services, a company must always provide itself as a resource, ready and full of clear, precise and clear information on walking for small business website development. In addition, this information mustrelevant to the goals and vision of the company.

It is important to note that commitment and strategic thinking, you are obligated to make the most of the campaigns in the mass media. If you really like your company to accelerate the process of competition will then be patient and thoughtful planning are the best virtues, before expecting any long-term results.

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Other Side of Media

With the advent of television and cable technology, the whole world came under the eagle eyes of the media. Catching each minute passed, and the transmission to the general public, the people closer and more familiar to the current activities going on in the nation and the world. Various news channels have been playing a crucial role in this context. Through the licensing of private news channel the quality of information has taken a back seat. Focus is on such messagesThe cause of the people on the TV stick for hours can be such an edge to their TRP. More or less, it has only become a means of entertainment and not to update the people with the latest national and international news.

Obtrusive role of media in different critical situations has also tarnished image. In the wake of the decisive conditions for the wars, bailouts, various press articles can be seen Correspondents obstruction of operations by interviewing the commandos, soldiers and otherofficials. Broadcasting all this information around the world, there most of the time simply to the wrong groups such as terrorists to know the current situation and plan accordingly. Such an interference of the media can sometimes delay the process and sometimes makes them difficult to achieve.

Although professionals are associated with the media a lot, but at the same time, we can not ignore the disadvantages. Certain limits must be set for these private news channels to improve theQuality and relevance of messages that are broadcast them. Entertainment should be a subject of the news. Countless entertainment channels are for the same service. On high alert situations, the media should not interfere with the work of the officials. Government is deeply concerned about the necessary implementation of certain limits on the media. If not hegemonic media continues to exceed all limits, and it will be difficult to stop them later.

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Memory of Sharon Smalley

Excitement and said that she had never met so many miracles, the people and they finally found a place to call their home. I have one of these messages for you, and hear in this YouTube link. You exactly where they wanted me that they reached their new home and was so excited about this next chapter in her life! Sunday night, when my mother say that she had driven to the hospital in Mt. Vernon with a stomach cramp. After a CT scan was found that she had an aortic aneurysm ...



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Clearwater Personal Injury Lawyer

Clearwater personal injury lawyers, Tragos and Sarte, a press conference about the car accident about Nick Bollea and John Graziano in Clearwater, Florida. For more information, please visit the company web site www.clearwaterpersonalinjurylawyers.com ... Clearwater Personal Injury Lawyer Attorney Sarts Tragos, John Graziano Nick Bollea Wreck



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Australian Government To Pass Fluoride Bill

Soft tissues, worsen arthritis and cause dental fluorosis in children. The American Medical Association is not required that no damage is done to any person prepared from water fluoridation. The AMA has no research work, either long or short term, about the possibility of side effects. "- Dr. Flanagan, Assistant Director of Environmental Health , American Medical Association. "I am appalled at the prospect of using water as a vehicle for drugs. ... Fluoride is



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Vascular Designs - IsoFlow Infusion Catheter

An animation detail Vascular new designs "IsoFlow infusion catheter system, hope for tomorrow with another people suffering from life threatening diseases such as cancer, benefit from a direct delivery approach for the treatment can bring to him. ..." Treating cancer "chemotherapy" direct delivery "local delivery" "medical device" catheter "Vascular Designs" IsoFlow



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Social Media in the Workplace - Harnessing Its Power, Avoiding the Pitfalls

Depending on perspective, social media, either the biggest productivity drain or the biggest advertising opportunity since the Internet has found its way to the job a decade ago.

Confirm the pitfalls? Recent studies indicate that sites like Facebook and YouTube to steal hundreds of hours each year by the employers are responsible. Nucleus Research, a Boston-based IT research and consulting firm, for example, published a study this year that companies foundenabling staff to access Facebook losing an average of 1.5 percent of the total productivity of the employees during the workday.

His power use? Some companies social media as a business promotional tool, and more studies show that collaboration and knowledge sharing of the benefits of social media far outweigh the risks of loss of productivity can. PennEnergy and the Oil & Gas Research Center is researching this problem and found that more than 40 percent of technology professionalsthought they could save at least an hour a day with information-sharing technologies and the real obstacle was not visible to senior management that potential.

In any case, your company, tells us the story buried stick your head in the sand and wait to go on fashion is not the solution. Look at the blackboard. In the first in the 19 Century was introduced, naysayers predicted the new medium is not modified. In the course of the next century became for many classrooms (andBoardrooms as well) in dry erase boards. Today our classroom "smart boards" on the walls of the contents of the screen for interactive use is. That's the way it is with new media. Once a new application is introduced - it is a user-friendly operating system, e-mail or, now, social media - the company rarely strays. The technology may change and mutate, but not return. Whether he likes it or not, is the social networking here to stay, and smart employersControl this work just for the good of the company.

Identify the opportunities for your business. The first step is to realize the social networking opportunities, as they exist today. Many companies use social networks eager to recruit talented employees, to promote new products and services that connect with customers in connection to identify unmet needs and possible new revenue sources in order to exchange ideas and cooperate with other professionals in theirIndustries.

Consider the role of workers. If you see how social media to benefit your company the best of them, should the appropriate role of employees in achieving your goals of social media. If your human resources person to manage an active page on LinkedIn and have the option of the site for potential talents to scan? If you do your marketing person tweet on the development of new products on Twitter? If your sales person to manage a Facebook group for the usersTheir products and services? Understanding how people figure in your overall social media strategy will help you craft a policy of making most of it.

Develop an appropriate policy. This may be the most important step for employers today, not only for the protection of productivity, but also for the protection of their companies. One of the reasons why many entrepreneurs are threatened by social media because they fear people may say something in public that the damageCompanies - whether it is defamatory to something about the company, derogatory remarks about a superior, insensitive to customers or even spilling trade secrets.

A clear strategy to tackle these problems, and a formalized system for dealing with problems can be a strong deterrent against these potentially harmful actions to serve and protect society, in the case of a problem.

A good policy to cover a wide range of topics, including, primarily, that the employee should have no chancePrivacy for their activities in business equipment during working hours. It can impact on the company's libel, sexual harassment, fines for spilling information protected address, even decency clauses, where they apply.

When it comes to social networks, entrepreneurs and executives talk about their greatest fear is that the tools are abused and that the company is losing control over their own messages. The reality is that if people have already your company, are grumbling socialMedia will not change this fact, it is only the eyes, so that you can deal with it. Further, if your employees should feel confident enough to talk to your customers, you can be confident that they responsibly to social media, if they are trained to use. The key is to control, prevent and manage social media. A thorough, is very well connected policy-making.

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Upgrade Your Websites by Consulting a Media Agency Using Fixed Fee AdWords

Website Promotion Fixed Fee of AdWords is exactly has agency.Media by media agency, fixed fee coefficient AdWords some postulates to keep in mind as you make web marketing.

Internet is a web marketing tool on the search engines are the ways to determine the most appropriate search site for the thing that we do. Fixed.Traffic is the most important aspects come to mind when we talk about websites position in Google or any search engine. So today is so many tools and techniques are present hereour websites more and more user-friendly and easier.

To this end, play an important role media agency. Agency for New Media is now about a day in Britain, Canada, Australia and many other countries around the world. Media Agency is the body to create your website and make web marketing in a positive way. They are the innovators, especially quick to interactive media. You run to their full potential for getting the web pages.

Fixed fee is AdWordshow do you communicate potential promote your products and how. Under this fixed fee AdWords, so many postulates are said that you great products and services to your clients and customers. Under fixed fee AdWords website, you should be on page 1 of Google. It should provide technical support for customers 24 hours via e-mail or chat. Website should reach over 85% of active Internet users.

Web design is the question that can be dealt with and devour befitting.Websiteshould be designed so that the website never had a click and the people take it as a commercial business that have products, hot prices, etc. It is the policy of the famous phrase "first impression is the last impression". It was the facts that no confusion and complexity. There should be the section that provides free advice on all questions about Internet marketing. Web design is done by taking account of creativity and vitality.

SEO stands for SearchEngine Optimization and is defined as the keyword analysis and other legitimate ways to get the highest rankings Directory under a certain keyword for search engine results. SEO promotes your business on the internet.SEO should so happen that your site region 5 specific key phrases. SEO expand and optimize your website to make it more accessible to major search engines like Google, Yahoo, MSN and ASK.

This fixed fee AdWords is exactly performed by a media agency, whichis also a brand new style of communication. New media agency offering the best and most effective solutions for their customers and their operations are to their customers 100%.

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What Makes Web Press Releases Different from Traditional Ones?

If you are newly initiated in the web marketing world, you might be wondering about internet PR. Why do you need it? As the Web different from traditional press releases to be that you learned to write in journalism class?

First, the main objective in writing a press release announcing still the same: newsworthy story that puts your company in a positive light. Covered in your press release, the 5W and H: the Who, What, When, Where, Why and How of your message. Add a quote or twofrom an appropriate source (qualified experts, product users, or others) that gives "the story legs," so to speak. Resist the temptation to use your press release as a selling tool. This is not advertising, which is a call to the extension of human interest news.

Now the differences: Here are a few extras to press with the filing on the site!

1. Web PR is just a search engine, as it is a form of journalism.

Major news sites around the globe are connected toPR Web pipeline running via RSS news channels to pick up anyone in the world and share it with others on their own website. Thus, even if you are four press releases in the next four months and a contact does not respond to the media, you are still the good effects of the link distribution. The idea is to get your company name out there and keep them in circulation.

2. Web Press will bring you targeted traffic.

Just like the world of article marketing, online PR organizedcategorically rejected. The PR and distribution process is, of course, for use in fresh, leading African-specific channel that is already interested in your products and services. Tip: To get the most traffic potential of a single press release, submit sites that allow live links and make sure HTML code for your version before you hit SUBMIT. (That is, to make use <a href> statements or an HTML editor that your site links are clickable for anyone who comes into yourpress release published.)

3. Web press release headlines and provide for more flexibility.

If journalism, writing was never your pocket, have no fear. The Internet is a much more competitive environment than the world of print media and therefore some creative rule-bending, you can actually noticed. Their primary goals: get your PR there, and make sure to read people. Web content is arranged in such a way that you placed next to the competitors 90% of the time. This isTheir motivation as compelling a headline, as you write is possible.

Other Key Points, Tips and Suggestions:

Submit press releases on a single Web-based.

Web Press BackLinks reach twice as far, but "expire" a lot sooner than that generated from Article Marketing. This is because, web PR is much faster, with new stories appearing every second of every day on the old to the RSS media circuit to replace. Use Google search --Engine to check your PR, see who raised their stories and how many are left now is to return to your site. You must press releases regularly (once a month is recommended), is developed by the visibility and leverage the power of PR linking recognizable.

Write in the third person.

A press release is a story about your company, told by an external party. Unlike web copy when you are pitching and speak directly to the customer, the press release is a report of yourlatest achievements and developments. Keep in mind: to offer objects that advice. Ad copy persuaded. Press a story to tell.

Pay attention to the human interest story in everything you do.

What progress has made your company recently? Do you have sacrificed all charitable donations? A partnership with another provider? Received any previous awards or credentials? How does your company fit in the larger context of your industry, what trends are helping usher in?If you are testing a new technology or a new groundbreaking way of thinking? Who will benefit from your actions, how and why?

Publish your press releases on your own website.

Add a "get in the press" to your site, go to the affected parties, a clear picture of your brand image and a better understanding of your professional and social interests may be. Reader with a high value information published in the news format to overlook, not soCredibility of this great architect, that means double duty as a helper page rank (Search engines love sites that continuously add content).

Want to build the reputation of the brand for your company press releases via the web? Take a gander at our press release details to the service, located at the URL at the bottom of this page.

Copyright 2006 Dina Giolitto. All rights reserved.

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Online vs Print Media

Online Business is the activity that markets to users on the Internet. Typically, online promotion drives users, through links from one place via the Internet to your website. Online services are carried out to generate new business contacts and opportunities. Online promotion is effective because your audience already use the Internet and it qualifies the customer through the linking banner or headline used.

The print media from all newspapers, newsletters,Brochures, magazines and other printed publications, especially those who sell advertising space for the increase in government revenue. Most print media, with the exception of local newspapers, with the exception of some national newspapers and magazines. Also included in the print media category are directories, yellow pages, yearbooks and programs at sporting events.

Print media traditionally used by marketers to promote their products and reach target customers. Online advertising is the emergingand hottest medium of advertisement in recent time. And with the number of Internet users fast growing across the world, new media advertisement has a bright future. In fact, it is just a matter of time when new media or online media advertising will experience a boom all over the world.

Online media is much cheaper than print advertising (news papers and magazines). Small businesses owners find this medium as the most convenient way to promote their brand as they find Print advertising outside of its own budget. Compared to newspaper reports in online advertising is not limited. The number of people surfing the Internet is not limited and thus an advertiser can reach more customers through online media. Another factor favoring Online advertising is handled the advantage over print advertising, as it can provide the surfers with visual and graphic. It combines the advantages of television and print advertising.

Newspapers participating in the political, as well associal activities. Through the use of online media, newspapers can create new identity, value, and can (participate and their readers) to political and social activities. Based on this finding, most newspapers are made available online.

Points discussed above shows that as the online media for business promotion in the future.

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How to Use New Media Tools to Market Your Business Online

Are you over the Internet as much as you can to your marketing of your website? The Internet is full of great marketing opportunities that are practically free. Everything you need to do is be creative and outside the box. New media tools are designed for use on the Web and many of these new tools can be used to market your website. In fact, many of them are found developed in part as a different kind of marketing material around the web. To the rightMillions of other sites that will be, in competition with you for the attention of potential customers that you need to embrace and use these new media marketing strategies they adopt as a way to reach new markets, develop.

Just because something is new does not make it without further effective though. Many Internet entrepreneurs make the mistake of jumping on every new media tool that comes out and try to use it to market theirSite without waiting out for this when it goes on or not starting. To avoid wasting resources on tools that are not going to be effective, it is a good idea to wait until you hear some sums from a special tool, and engaging new media then. In this way you will not waste your time, but you will get into the new instrument before your competitors.

So what are the hot new media tools, which should you use now? Here are just aSome examples:

Social Networking - Web 2.0 is all about personal interaction and people are spending more money on social networking sites like MySpace and Facebook as they aimlessly surfing on the web. You should have all the profiles on the major social networking sites for your business, and you should actively contribute to these pages to keep up interest in your company.

Video Marketing - Video Marketing is one of the latest trends when it comes to Internet marketing. MostHouseholds these days have high-speed internet connections or use the Internet in libraries and cafes, high-speed connections, which are playing videos, it is possible for almost all Internet users. Video marketing makes it possible for you to attract customers to your website and instantly promote your website in a personal way that the Web 2.0 model, the Internet, personal fit.

Podcasting - If you are not podcasting, why not? Podcasting is easy and cheap to do andvery effective in marketing a website. With just a microphone and free sound-editing software to turn a podcast that your site or product sold, while giving information to provide to customers. Interested customers can look at your website to, when updated podcasts available that will add more names to your e-mail marketing list. Customers to podcasts on their computer or their mobile phone so that she was the perfect opportunity to people who do not sit at home on REACHtheir computers all day, but happy to stay in touch via the Web.

Social networking sites are the most frequented sites in the world today and grow.
Get help to carry out a detailed analysis of your target audience in order to appear to identify the right social markets for your company to build and manage include complete social media marketing campaigns, the monthly reports, and a return on investment.

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The Health Insurance Racket

Forward this video to your friends and all the videos on www.sickforprofit.com CIGNAs Edward Hanway spent his holidays in a $ 13 million beach house in New Jersey. Meanwhile, regular Americans are routinely denied coverage for the care they need when they need it most. Welcome to the American health insurance industry. Instead of helping to achieve the health of policyholders security they need for their families to get rich by big insurance companies refuse coverage for patients. Now ...



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New York City medical malpractice lawyer Robert Sullivan Trial Attorney in New York

www.cepac.com Attorney Robert Sullivan of Long Iceland is a leading lawyer in New York State. An expert New York medical malpractice lawyer. He has reached many settlements in New York City motor vehicle accident cases, NY law issues at work. He is a partner at Sullivan Papain Block McGrath & Cannavo PC, a leading New York plaintiff study found.



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Rise of the Citizen Journalist

They would not sit at the dentist and a root canal done by a citizen dentist.

They would not be subject to a gall bladder operation by a citizen surgeon.

But read the newspaper of the future in print or online or both, at least it's possible, you need to read stories of citizen journalists ... like it or not.

The reason is simple. Newspapers across America have become so decimated by job cuts, that citizen journalists ... we call them CJs ... must stepto the gap in the coverage of news in print and on the website when filling the gap to fill.

"The newspapers will be those that most of the benefits of the online world to survive," said Derek Clark, who runs the GeekPolitics site that comments on public affairs and media issues. "Citizen journalism can in many cases offering free content and the Internet offers the possibility to reach a much larger audience. The old media, to pool their resources with theAdvantages of the new media will flourish. The old media, in their old methods, as we try to hold things up. "

While the increase in CJs has caused a flood of excitement and discussion in the journalistic community was, there was a precursor for many years. Papers are always what they used to call "stringers" in treats such as high school basketball scores and news from smaller events, the paper is not the staff or with MAN Call / woman on the street answers to the abovequestion or a series of birth and wedding announcements. Via syndicates papers have also run features of nonjournalists as medical doctors with Q & A columns, or automotive mechanics with Q & A columns.

In a broader sense, this also fits into the American way of do-it-yourselfing ... you can do what you want, or at least trying to. So we have people painting the living room, Citizens Auto Oil Changers, citizens built the cabins in the woods, citizen-soldiers in times of war,Citizens just about everything.

In communications, the involvement of citizens is madness to an all-time high as people decide the fate of the candidates on "American Idol" ... Rate destinations on travel sites and people's homes for sale on real estate websites ... Become part of an assemblage of amateur restaurant critic in the popular Zagat guide, the professional, once all-powerful restaurant critic at a metro newspaper oust ... and especially in the largest masseditorial participation over the internet always with the creation of wiki encyclopedia, or Wikipedia.

The scope is broad. The next question for us is whether or not to supplement this harvest CJs, replace, regular reporter ... and whether their work can not process through regular employee or a consortium presentable.

And in the discussion of citizen journalists, we need to distinguish them from bloggers. Blogger produce opinions .. usually without a thought, research orpersonal knowledge of what they write about. CJs in the ideal sense would report stories with facts, they are removed, at an event or talking with knowledgeable sources.

On the positive side CJs can expand the basis for a paper to extend its reach.

"Will probably get some of the events of journalists, reported that citizens are not reported without them," said David Weaver, a journalism professor at Indiana University. Reporters can not be everywhere and can not have all the eventstakes place in their communities. In this sense, contributing citizen journalism to expand the types of events that are reported, too. "

On the other hand, it almost seems, the more trivial and mundane the topic, the better suited it for a CJ, and the more important it is less suitable.

Adam Stone is the editor of the Examiner Community newspapers in Putnam and Westchester Counties, NY ... only the type of publication, one would think, would be welcome CJs. But no.

"I do not knowthinking citizen journalism should dominate or even a minor role to play in the implementation of mainstream newspapers, "he says." I am sure that there is a place for them ... a valuable place ... in alternative media. I think it was the mainstream newspaper industry and the new formulas and editorial approach has been embraced, led to his downfall (though) I think contrary to what most believe in and outside the industry. "

Stone says the most important place for CJs in aconventional paper is what it has always ... "Letter to the editor section."

Indiana Professor Weaver citizen journalists should not even think the right word ... "Citizen communicators" would be better, because "without the training and education that most journalists, most citizens can not qualify as journalists." He thinks CJs, just CCS, "are best to reporting new events, and will probably not be very helpful for in-depth, analytical or investigative purposesReporting. "

Dr Kirsten Johnson, Assistant Professor, Department of Communications, Elizabethtown College, Pennsylvania, has several articles on citizen journalism and is currently being written on a book chapter on the topic.

"Local newspapers, citizens should not rely on journalists in order to" survive, "she says. "Most citizen journalists do not pay anything for their work and the motivation of a for-profit companies wanting to help continue to achieve gains. Citizens can not and should notso far as free labor. "

Here is a look at the three previous attempts by major metro papers with citizen journalism.

Washington Times - This scrappy paper that is barely hanging on in their battle with the larger and more prosperous, "Washington Post" has perhaps the nation, especially users of the print citizen journalism in large metropolitan areas. In April, it launched a full, side-issues strictly CJs in its local section six days a week. Monday is the theme of Science, Tuesday,District of Maryland and Virginia, Wednesday, DC, Thursday, local military bases, Friday, religious communities, and Sunday, charity and public service messages.

Hartford Courant - This paper calls his project iTowns and offers a well-designed site with a list of 73 cities in the area. Click on the city you want, and you are its messages with a section called Local iTowns ... Readers headlines submitted.

The Virginian-Pilot of Norfolk - it was a failure. According to the PewProject for Excellence in Journalism's state of media report that started the paper called a citizen media effort co-pilot, who ran three times a week with community news in print and online. He even sent an editor to Spain to study similar projects there.

After a nine-month battle, the paper pulled the plug in March 2008. Pew editor Dennis Finlay quoted as saying: "Mostly, we have discovered, it is not the savior we thought. It was very hard to get reader-produced qualityContent. "What is the general base of readers," said Finlay, "no one cared when we get rid of. "

To do a good job with CJs, a paper would have to 1) find them, 2) give it to assess the training or to their initial efforts, 3) get free stuff to do it if need the paper, and 4) to work they do. It might cost money to achieve all this. But not all spending money is the reason why some writers are in love with the idea of CJs.

Some thoughts ...

IT CAN BE DONE. TheWashington Times and Hartford Courant show it can be. Like everything else would be a paper must have at least a little effort and dedicate staff to make the time to monitor the CJs.

"The newspapers would regularly hold seminars citizen journalism direct from the newspaper that has a monthly focus on newsgathering techniques and media ethics," said Larry Atkins, associate professor of journalism at Arcadia University, English, communication and theater department. "They could be extended beyond a podcastor video presentation on the website of the reporting provide tips and ethical advice. Do you have a newspaper staff regularly citizen journalism as a newspaper message board submissions to bias an eye for the content that appears might be, are dishonest, false, defamatory or otherwise objectionable. "

When newspapers use their imagination, there is no limit to the interesting, informative material that they could add.

LEARNING FROM TV. We'll come back to Professor Atkins: "LocalNewspapers could take advantage of citizen journalism as much as have the ways in which cable television outlets such as CNN I used reports. Newspapers could encourage citizen journalists to send the photos and report first hand to write about their experiences in the observation of a press release. For example, to people who have a local 4th July Loveparade photos, videos, and send a written comment will be posted on the newspaper website. If there is more than 50 local 4th July parades in a metropolitan area, aReporters can not all of them. Through the citizen journalism I-Reports, a newspaper could be for information on most if not all, of the parades. "

In short, he says, "citizen journalism can help you survive the local papers, by an interactive product. Readers who post comments, articles and photos on the website of their local newspaper site might offer a stronger link to read the paper and feel rather the printed version of the online version of the paper. "

HAVE THERight attitude. Instead of looking at CJs as a necessary evil or even as a burden, why not have papers, you could see it in a positive light and help to more qualified and experienced? Why not tap into experts in the community, and create a number of journalists, the citizens are governed?

For example, many works are used to make a medical writer, have to do stories that on special and nothing else. The path is the path of do-do bird. Instead, develop, why not a particular medical issue andOpinion asking health workers in the region, perhaps through the work of the local medical association? In this way, they would 1) provide material experts from more than she could, and 2) would not be in the kind of people who normally get to participate in the journalistic process.

Or try a summary of comments on a legal topic by the local bar association or an architectural theme of architects, interior designers design a theme, and so on.

ManyExperts are pleased to communicate with the public and shall strive to seek new forms of order online.

Make them credible. Reported with citizen journalism, "it makes you think, how we to judge these people?" Says Peter Shankman, a speaker, author and consultant, futurist running the e-mail notification for a Reporter Out hotline assistance.

As an employee writer is a reporter in essence, the paper is certified by qualified and trustworthy. How can you with CJs?

Shankman'sAnswer: through a rating system. Like users to build the quality of assessments eBay sellers and restaurants in the online reviews when it might be a normal part of the current paper with stories of a crew of CJs readers evaluate the stories and the writers themselves, giving them an incentive to do their best.

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Interactive Media - The New Golden Goose of Branding?

Interaction with your customers in today's business world has become a must.
This all sounds much too strong a statement? Well, maybe "must" somehow exaggerating what today's reality, but it is indeed true, since all hear what you are, marketers and advertisers talk lately concerns interactive media, such as changing their views and how much are it is gaining momentum.

Shows, in fact, a recent research from WPP GroupM that shares of Interactive MediaGlobal advertising spending is likely to reach 15% in 2009, which would double from four years ago. And apparently this is still the main source of growth, given that advertising spending in traditional media seems to be on the decline.

So what is all this?

On Labbrand we have looked at how interactive media is changing not only the world of advertising, but also branding process in general.
Our starting point for this article comes from the core of our ownBrand Vision: the key to any successful brand is continuous innovation. Makes sense, since at the top and differentiation, when you are you're there are the main means brands have to win the needs of the market and ultimately customer loyalty.

Obviously, any well thought-out communication strategy will be well educated, balanced to the brand communication to reach different goals. As for increasing brand awareness has mass, the traditional media and is still betterpowerful tool that a brand can use, especially in the short term.

If, however, brand communication analysis from a wider angle, it is clear that the traditional instruments are outdated. TV and radio spots, Web banners, sponsored links, magazines and newspapers ads, posters ... For decades people have been dictated by a variety of advertising messages, what to do to buy bombed, and how so. Well, there's the chance to answer, people can and want their opinionon this!

In addition, and perhaps even more importantly, the changes in the market at a faster and faster, it has come to understand more and more difficult for marketers to spot new trends and to develop products and services in connection with their customers.

In this context, interactive media, giving marketers a practical tool to:

1) implementation of interactive advertising campaigns, either through the involvement of consumers in the creation of the ad or creative and they showIn the message through interactive media.

2), the consumer brand experience outside of your purchase similar environments. Interactive media give people the tools to try to play and live your brand, which is finally forging a closer link between this and the potential or existing users.

3) conducting research among groups of consumers, which are collected online, in communities, networking sites, blogs and industry, which are connected together or through interactive media,Devices.

4) empowering consumers with the means to create cooperation and joint development of new products and services.

These four issues are, what we believe is the reason why taking interactive media, and even more in the future, such an important role for advertising and branding.

Interactive Advertising

Professionals have been talking about this for a decade or so before, but it is only in recent years, marketers have begun,Design and deployment of interactive advertising campaigns. And apparently, the initiative was really successful, as more and more brands are now following example pioneers.

One such example dates back to 2004, when Converse launched one of the first interactive advertising initiatives to date: Consumers were asked to show videos of what the brand meant to create for them. The result - the Converse Gallery - 24 seconds is a collection of videos, all from customers, the best of themwere posted on the Converse broadcasting and cable networks. Getting consumers to do when creating ads have promoted the brand image among target groups. Also videos from fans of brands is designed to intelligently could very well the true meaning of the mark in the minds of consumers "address, in a way which is more important than the traditional advertising messages.

And what's with the newer Nokia's Project 95 in China? The brand launched a blog-N95 supports Roadshow: Peter Schindler, aexperienced travelers, was asked to do a one-man road trip across the country, and maintain a mobile blog the whole experience. What to show for an intelligent manner and advertising for the mobile capabilities and functionality!

Point out what is really important here is the fact that even if brands want to ignore interactive media, interactive media are not likely to ignore them!
Online communities, networking sites, industry blogs or user ... Brand of fans and consumers groups are well and active. Momstalk to each other from one side of the world into the other diaper brands (often by means of the brand itself: P & G) activated Research Section, while sports fans get a vote on the latest trends and models of their favorite brands through communities. Communities recommend, advise, assess, and complain about brands and creates excitement that the brand can affect both positively and negatively. And they do it regardless of the brand itself.

By ignoring them, brands can be wiped off theNoise. However, by being elegantly can participate brands and somehow the conversation within the community. And if it is true that it would "Buzz Advertising" is not easily controlled, it is also true that it can spread virally, and it can immediately launched an awareness of other products and brand messages to awaken among the users.

BRAND EXPERIENCE

And what can be more than initiatives in interactive brand experience? These can not be called direct advertisingBut in the end they create a relatively brand awareness among the industrial fans, while more than one ad in stimulating customer retention.

Take for example Nike ID. The sports brand website gives people the tools to build the on-line custom-made shoes, which can then be purchased on order. The attraction here is not really selling customized shoes (even if triggering sales can never be disposed of - and what is advertising, if not trigger sales?) Rather, inAllow customers to play, experience and live Nike, finally feeling unique and irreplaceable.

Exemplary interactive brand experience campaigns in Asia can be found be found in the Adidas "The Tower" campaign. This was the year 2007 in China was South Korea, Hong Kong and the Philippines, and entirely on an interactive digital web platform that enabled users to develop "live" a rookie first season in the NBA on. Web users were given access to exclusive recordings and 3D gamesCreate a 360-degree experience of the Games. Ultimate goal? Of course, to the binding of Asian basketball fans at the adidas brand, but also buzz advertising, their consumption behavior of NBA products and use the sponsorship to create arrangements in the Asian region.

RESEARCH

If it is true that the above uses of interactive media for advertising and brand experience can be very valuable for the creation of a unified, multi-layered and integrated brand communication strategyequally true is that interactive media can still be beneficial for the implementation of consumer and trend research.

Especially if lifestyle changes identify and track trends over time, researchers can use interactive media to build or existing online communities, web and use mobile panels and then to treat this as a dynamic, real-time instrument be to tap the brain targeted respondents and discover valuable insights.

Note, however, that this simple data-mining existingBlogs can not have meaningful market and consumer insights make for themselves. Communities need to be nurtured and strengthened, the participants must be carefully selected and motivated, and moderators have the ability to have with the community, without it having their own lives.

Look at what P & G has done with Vocal Point. The company has an online community for products and services, maternal care centers created and want to talk about it. Community conversations range fromBe brought entertainment to fashion, from music to food and beauty, and the findings from this community, not only used by P & G: Vocal Point feedback is also sold to third parties!

Even more interesting are the possibilities of offering mobile phones. Recent polls tell us that there are now three times as many mobile phone lines, Internet access subscriptions because it: with 40% global penetration rate of mobile phones are an incredibly effective tool for implementingtargeted, real-time, broad reach interactive research.

If managed properly, will allow mobile marketing research to reach a very large pool of respondents, t rational choice based on their target very precise characteristics, to use not only text but also pictures and videos do questions and answers, and eventually all this in real time.

The possibilities here are numerous. It is for the researchers but to benefit them. For the successful managementdemonstrate the utility and the audience through a new method can be quite tricky.

Co-Creation

With interactive media, to provide your customers with the tools to could be the creation of a product-development process and contribute to a unique opportunity to strengthen the brand R & D represented skills. There are indeed quite a few companies that the global design and product development and competitions have thrown, but few truly the best of the involvement of consumers in co-creating theBrand.

Again, we can not avoid mentioning P & G play in this section, as well as external collaborations reportedly an important role in nearly 50 percent of the company's products than today, and co-creation includes everything in the society of Marks and packaging to marketing models and engineering, and business services and design.

But someone has even moved further. Ryz, a sneaker brand, whose design is entirely created by the users, the people can submit their creationsand vote for their favorite design on the Internet. The models with the most votes will be sent to production.

Are you wondering what the odds here?

Since the users themselves create and select the best product, there is little doubt that this will be successful. Does not adjust design to staff (or almost none, depending on how far into co-creation of your brand) and very low investment in sales development is necessary because the product already in the advertisedCommunity of designers and voters. Is there a brand can only hope?

CONCLUSION

Interactive media offer marketing opportunities in various fields: in advertising, to begin with, but also in the creation of customer-brand experience in real research and collaboration with innovative products. We do not claim that interactivity is the only way to get a brand to innovate and rejuvenate themselves. Actually, depending on the industry and theBrand objectives, other instruments could also prove to make relatively more efficiently.

But interactive media are in fact one of the options should marketers consider in its many applications and possibilities. In fact, they are becoming increasingly important in the daily lives of consumers and therefore an effective tool to reach them, speak their language, understand their needs and fulfill their wishes.

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Are You Aware of New Media Marketing?

The following discussion is more common every day, perhaps thousands of other people. Marketer, seller, contractor, etc., should pay special attention to these changes. These changes are as traditional communication media are perceived problems or new market opportunities.

Friend: "I deleted your mailbox."

Me: "Did you hear it?"

Friend: "No."

This is a short excerpt from a conversation I with a friendmy. In addition, later in the day, I had the same conversation with a friend. I can make two inductions to about their behavior, both plausible. The first is, I did not hear my friends on my voice messages because they do not go, I recall. The second is they are afraid to call and according to the answering machine for a different reason. They prefer the text message and other forms of new media communications. I have several times before. My Friends tend to go on their phone to their Facebook status as an answer her phone or listen to a voice mail update.

Two other friends of mine, both local real estate professional speaker, did her voice mail last year, the following message appears. "Hi, you have reached Mr. Speaker, for a faster response, please text me." Behavioral changes in abundance. New media and marketing opportunities are here. Individuals and businesses begin to realize the potential>new media marketing.

Netflix is a good example. Direct response marketing aka TV commercials have traditionally encouraged people to call a phone number for more information or to purchase the product or service. This morning while eating breakfast, on TV, was a great Netflix commercial. At the end of the commercial, all viewers were directed to trynetflix.com, a new media marketing tool, and not call a 1800 number, a conventional marketing tool. Pretty soon those late night TV infomercials with Billy Mays and the ShamWow guy who is the lead viewers to a Web site as a telephone number.

Consider the following trends. High school and elementary school children's communication via social networks, even before getting a cell phone. Five to ten years, they are less inclined to simply pick up the phone or listen to a voice-mail, as when writing or reading a text message. I have my niece is 6 scroll to see the Disney site to witnessHannah Montana lead to a video. In two years they will also be commented on this site! Boy times have changed.

This offense has a total also on the older community. Social networks are not just for teenagers and students Collage more. It is a big business. Conenza Seattle and New York's Select Minds build and manage alumni networks from IBM, Lockheed Martin to KPMG. The alumni networks have been set up to keep the relationship with employees who leftCompany. The relations hold much value. Companies can extract new business opportunities, and alumni know about keeping Moreover, if the budget allows, the alumni networks are utilized for talent. In addition, many of these companies sold advertising space on these networks to earn this paper liability into a new asset-media marketing money.

New media and marketing has enabled the private sector, and now for politics.Our youngest president in the new mediaMarketing opportunities. The Barrack Obama campaign uses new media marketing techniques very effectively to help to secure him the presidency. Its Social Media Network boasted more than 3500000 friends during his campaign. He had a very large following on YouTube, Facebook, MySpace, Digg and Reddit. After his election, he continued with this new media communication channel, and 26 March 2009 President Barrack Obama has the first of its kind Internet era City HallMeeting. New Media Marketing is here to stay.

The call and voice mail will be replaced by the text message, private messages, and social network status updates. Personally, it's amazing how much the economy and other business communication is carried out even without my cell phone collection. Trust and relationship is without the long term and without a voice. Via SMS and social networks, I CEO's of companies, and meet with friends from school to speak.The only thing to do for me to change my voice mail: "Hi, you've reached my voice mail, shoot me a text for a quicker response."

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