Depending on perspective, social media, either the biggest productivity drain or the biggest advertising opportunity since the Internet has found its way to the job a decade ago.
Confirm the pitfalls? Recent studies indicate that sites like Facebook and YouTube to steal hundreds of hours each year by the employers are responsible. Nucleus Research, a Boston-based IT research and consulting firm, for example, published a study this year that companies foundenabling staff to access Facebook losing an average of 1.5 percent of the total productivity of the employees during the workday.
His power use? Some companies social media as a business promotional tool, and more studies show that collaboration and knowledge sharing of the benefits of social media far outweigh the risks of loss of productivity can. PennEnergy and the Oil & Gas Research Center is researching this problem and found that more than 40 percent of technology professionalsthought they could save at least an hour a day with information-sharing technologies and the real obstacle was not visible to senior management that potential.
In any case, your company, tells us the story buried stick your head in the sand and wait to go on fashion is not the solution. Look at the blackboard. In the first in the 19 Century was introduced, naysayers predicted the new medium is not modified. In the course of the next century became for many classrooms (andBoardrooms as well) in dry erase boards. Today our classroom "smart boards" on the walls of the contents of the screen for interactive use is. That's the way it is with new media. Once a new application is introduced - it is a user-friendly operating system, e-mail or, now, social media - the company rarely strays. The technology may change and mutate, but not return. Whether he likes it or not, is the social networking here to stay, and smart employersControl this work just for the good of the company.
Identify the opportunities for your business. The first step is to realize the social networking opportunities, as they exist today. Many companies use social networks eager to recruit talented employees, to promote new products and services that connect with customers in connection to identify unmet needs and possible new revenue sources in order to exchange ideas and cooperate with other professionals in theirIndustries.
Consider the role of workers. If you see how social media to benefit your company the best of them, should the appropriate role of employees in achieving your goals of social media. If your human resources person to manage an active page on LinkedIn and have the option of the site for potential talents to scan? If you do your marketing person tweet on the development of new products on Twitter? If your sales person to manage a Facebook group for the usersTheir products and services? Understanding how people figure in your overall social media strategy will help you craft a policy of making most of it.
Develop an appropriate policy. This may be the most important step for employers today, not only for the protection of productivity, but also for the protection of their companies. One of the reasons why many entrepreneurs are threatened by social media because they fear people may say something in public that the damageCompanies - whether it is defamatory to something about the company, derogatory remarks about a superior, insensitive to customers or even spilling trade secrets.
A clear strategy to tackle these problems, and a formalized system for dealing with problems can be a strong deterrent against these potentially harmful actions to serve and protect society, in the case of a problem.
A good policy to cover a wide range of topics, including, primarily, that the employee should have no chancePrivacy for their activities in business equipment during working hours. It can impact on the company's libel, sexual harassment, fines for spilling information protected address, even decency clauses, where they apply.
When it comes to social networks, entrepreneurs and executives talk about their greatest fear is that the tools are abused and that the company is losing control over their own messages. The reality is that if people have already your company, are grumbling socialMedia will not change this fact, it is only the eyes, so that you can deal with it. Further, if your employees should feel confident enough to talk to your customers, you can be confident that they responsibly to social media, if they are trained to use. The key is to control, prevent and manage social media. A thorough, is very well connected policy-making.
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